Lead enrichment

Enrich the list before anyone dials

Michael, the assistant built into Personnect, checks every lead's title and company and verifies the phone number with the carrier, so reps stop calling people who moved on, retired or never had that number.

Updated
How it works

Upload your list. Michael enriches it.

Drop in a CSV or connect your CRM. Michael checks every lead's title and company against their public profile, verifies the phone number with the carrier, and flags anyone who has moved on or retired.

  • Title and company checked on every lead
  • Phone number verified with the carrier
  • Enriched, stale or retired, flagged before anyone dials
  • An AI insight on every lead
Leadsimport
M
Michael
AI sourcing expert · online
M
Hi Johnny — I’m ready to process your lead list. Drop it right here and I’ll detect the columns automatically.
JR
ops-leads-2026-08.csv
1.1 MB · 1,240 rows
M
Perfect — I parsed ops-leads-2026-08.csv. 1,240 leads found. Ready for review.
M
Enriching 1,240 leads
Run #218 started — I’ll update each row as results come in.
M
Done — 1,240 checked: 1,031 enriched · 118 stale · 37 retired · 54 phone bad.
Upload list Status check Enrich 5
Ask anything about your leads
1,240 leads import · CSV
Search…Export Search, sort & filter All statuses Enrich all
Enrichment complete·1,240 of 1,240 done100%
NAME
TITLE
COMPANY
PHONE
STATUS
NAME · PHONE
TITLE · COMPANY
RO
Rachel OkaforAI insightRachel was promoted to VP of fleet operations at Halverson Freight in March, after 6 years there. Last week she posted that her daughter just graduated and was commissioned as an Army officer. Open with congratulations, then ask about driver retention.4 sources cited · public profile activity
Director, Fleet OpsVP, Fleet Operations
Halverson Freight
(480) 555-0192
Stalein
MW
Marcus Webb
Head of Operations
Northgate Logistics
(602) 555-0134
Enrichedin
KV
Karen Voss
VP OperationsCOO
Brightwater HealthLarchmere Medical
(520) 555-0141
Stalein
DR
Dan Reyes
Fleet Manager
Corvane Systems
(480) 555-0129
Phone badin
AG
Alicia Grant
Logistics DirectorRetired
Pellham & RoweRetired
(623) 555-0173
Retiredin
Drop your contact list here
CSV or Excel from any lead source. Michael auto-detects the columns and verifies everything.
Showing 1–5 of 1,240 12…248

Bad data costs more than the list

Contact data goes stale all the time: people change jobs, get promoted, retire, and phone numbers get reassigned. A rep dialing a stale list spends the dials on people who aren't there, and the CRM fills with outcomes that say nothing.

Checking the list before the session starts means the dials go to people who can still buy. More on that in the compounding cost of bad phone data.

What Michael checks

  • Title and company: compared against the lead's public profile and recent activity, so promotions and job changes show up before the call.
  • Phone number: verified with the carrier, so numbers that don't work are flagged before anyone dials.
  • Status: each lead comes back enriched, stale or retired, with bad phone numbers flagged, so you decide who goes into the dialer.
  • AI insight: a two- or three-sentence opener based on the lead's recent public activity, with the sources it used.

How it works

Drop in a CSV or Excel file from any lead source, or bring contacts in from HubSpot or Salesforce. Michael detects the columns automatically, tells you how many leads it found and what enrichment will cost, and updates each row as results come in.

Ask Michael about the list in plain English (how many are stale, which titles are VP and above) and send the leads you want straight to the dialer.

Every call keeps the record current

Enrichment is the start, not the end. When nobody picks up, Personnect reads the voicemail greeting, checks the name, the title and that the number is live, and marks the contact as voicemail verified. Unanswered calls still clean your data, and the result syncs to your CRM.

What it costs

Enrichment costs 15¢ per lead Michael checks. You choose which leads to enrich, and there is no data subscription. See the full pricing.

FAQ

Questions, answered

What does Michael check?

Each lead's title and company against their public profile, and the phone number with the carrier. Every lead comes back enriched, stale or retired, with bad numbers flagged.

What do Michael's lead statuses mean?

Enriched: the title, company and phone number check out. Stale: the person has moved on or changed role. Retired: they have left the workforce. Phone bad: the number isn't valid.

How much does lead enrichment cost?

15¢ per lead checked. You choose which leads to enrich.

Can I enrich leads that are already in my CRM?

Yes. Bring them in from HubSpot or Salesforce, or upload a CSV or Excel file from any lead source.

What is Michael's AI insight?

A short opener Michael writes for each lead from their recent public activity, with the sources it used, so the rep has something real to say in the first ten seconds.

Further reading

From the blog

14 min read

The outbound sales playbook for 2026 starts with verification, not dial volume. Five plays, the metrics that matter, and a 90-day rollout for sales leaders ready to retire the old motion.

thought leadershipoutbound salesverification
13 min read

Contact verification confirms a record still reaches the right person. B2B data decays 22.5% a year; here is what verification checks, fixes, and cannot fix.

contact verificationsales data qualityoutbound sales
13 min read

Companies lose $12.9M yearly to bad data. Learn how contact verification ROI delivers 2-3x returns through higher connect rates and cleaner pipeline data.

contact verificationsales productivitydata quality
13 min read

Cold call connect rates fell to 8-12% and data decays 22% a year. Here is how precision outbound sales replaces volume with verified, reachable dials.

precision outbound salesconnect rateB2B cold calling
14 min read

Bad phone data costs sales orgs more than $12.9M a year, and the damage compounds across reps, pipeline, number reputation, and SDR turnover.

bad data cost salescontact data qualitysales productivity
14 min read

B2B buyers expect the same relevance they get from consumer apps. Here is what sales teams can borrow from consumer personalization, and where the analogy breaks.

B2B salespersonalizationoutbound sales

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